Description:
This leader will be responsible for leading the editorial team, and partnering with design, in the development of a broad portfolio of copy, from more detailed health-related pieces to broader, conceptual campaigns. This is an amazing opportunity for a forward-looking marketer to lead creative for a premier healthcare brand, and be responsible for helping to improve the health of millions of people.
Primary duties:
Lead editorial team to achieve business goals.
Direct marketing communications vision to support local, regional and corporate strategic objectives
Facilitate a collaborative environment that delivers thoughtful, well-executed, and effective creative.
Deliver omnichannel creative solutions that are on-time, on-budget, and on-strategy.
Implement metrics to report and monitor progress against goals.
Research and evaluate trends related to creative outputs and effectiveness.
Collaborate on production and fulfillment of materials.
Hire, train, coach, counsel, and evaluate the performance of direct reports.
Qualifications
BA/BS in Marketing, Business Administration or similar field; 5+ years of marketing or healthcare experience; or any combination of education and experience, which would provide an equivalent background.
Demonstrated ability in strategic leadership, creative leadership, operational/organizational leadership, while working across the matrix and effectively leading a team.
Experience leading creative studios/creative services team in both agency side and client side preferred.
Experience in a highly regulated industry (e.g., insurance, financial services, pharma, etc.) preferred.
Medicare and/or Medicaid experience a plus.
Excellent analytical, negotiation, and presentation abilities.
Excellent managerial and change-management leadership skills.
Master’s Degree in Fine Arts, Business or Health Care Administration a plus.